The long-awaited latest release of the best-selling series of the president’s notes, the series has a circulation of more than 350,000 copies!

What does this legendary professional boss want to convey most now?

The company’s way of survival is “profit.” This is a business principle that has never changed. No matter what difficulties you face, those in the business must remain profitable.

In other words, due to the loss of sales and reduced profits caused by the epidemic, more and more companies are trying to raise funds.

In this book, the author holds important positions in seven global companies including Carrefour Japan Branch and Bayer Japan Branch, and leads Nikon Ecirol, who has a loss of 5 billion yen, to a profit in just one year. And achieve debt-free management within three years. From his 50 years of valuable notes, he explained how to revive a deficit company under difficult circumstances, and how to lighten the hearts of managers and employees who have lost their passion and confidence.

Author
The Japanese celebrity president who helped more than 2,000 companies turn losses into profits has served as the chairman or executive of Jujo-Kimberly, General Video, Johnson & Johnson, Kellogg Japan, Bayer Japan and other companies.

In 2000, he became the chairman of Nikon-Essilor. It only took one year to repay the company’s 5 billion yen in debt, realize profits and dividends in the second year, and lead the company to debt-free operations in the third year.
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