Today, if we recognize an essential difference between sex, as a biological reality, and gender, which is a cultural, social construction, this very distinction raises many questions. How do we distinguish nature and culture, innate and acquired? How is gender constructed, and what relations of domination does it produce in the social space? What role do images (advertising, cinema…) play in how people represent themselves and portray their gender? The fights for women’s rights and gender equality remain fragile and threatened, but other models are emerging, freeing society from the norms that alienate us.